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These customers are normally new in industry and most of the times visit suppliers only for confirming their needs on products.
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Need Based Customers- These customers are product specific and only tend to buy items only to which they are habitual or have a specific need for them.If impulsive customers are treated accordingly then there is high probability that these customers could be a responsible for high percentage of selling. Handling these customers is a challenge as they are not particularly looking for a product and want the supplier to display all the useful products they have in their tally in front of them so that they can buy what they like from that display. They dont have any specific item into their product list but urge to buy what they find good and productive at that point of time. Impulsive Customers- These customers are difficult to convince as they want to do the business in urge or caprice.Focus on these types of customers is also important as they also promote distinguished part of profit into business. These customers are mostly related to small industries or the industries that focus on low or marginal investments on products. More is the discount the more they tend towards buying. Discount Customers- Discount customers are also frequent visitors but they are only a part of business when offered with discounts on regular products and brands or they buy only low cost products.
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Loyal customers want individual attention and that demands polite and respectful responses from supplier. These customers revisit the organization over times hence it is crucial to interact and keep in touch with them on a regular basis and invest much time and effort with them. Loyal Customers- These types of customers are less in numbers but promote more sales and profit as compared to other customers as these are the ones which are completely satisfied.To manage customers, organizations should follow some sort of approaches like segmentation or division of customers into groups because each customer has to be considered valuable and profitable. Hence its important for an organization to retain customers or make new customers and flourish business. Customer is the one who uses the products and services and judges the quality of those products and services. In fact the customer is the actual boss in a deal and is responsible for the actually profit for the organization. Customers play the most significant part in business.